![]() Last year’s Formula 1 Aramco United States Grand Prix 2021 was held for the ninth time at Austin’s Circuit of the Americas, where it shattered attendance records with 400,000 fans. To that end, a Hard Rock Beach club was created within the stadium, located between two of the turns on the site, where Post Malone and Zedd performed Saturday night, while Colombian superstar Maluma, DJ legend Tiësto and the electro-pop maestros The Chainsmokers appeared at the Sunday finale in moments when the race was not going on, images broadcast throughout the stadium on the big screens.Īmong the celeb types spotted on the grounds were A-listers like Tom Brady, Michael Jordan, David Beckham, Venus and Serena Williams, Paris Hilton, Bad Bunny and James Corden. “We were looking for ways to infuse music into the race in a contemporary, modern, unique way, to plant a flag for our own global brand and identity.” “We wanted to provide an onsite experience for our VIP guests and customers,” says Sheldon, explaining that Hard Rock’s involvement in the event went beyond holding naming rights to the stadium as the company made an additional investment to become founding partners of the event. Photo courtesy Formula 1 Miami Grand Prix Major artists including Maluma, The Chainsmokers, Tiësto and more played at the event as well as at Grand Prix kickoff concerts at the Seminole Hard Rock Live in Hollywood, Fla. Feel Like A Hard Rock Star:Post Malone performs at Hard Rock Stadium during the F1 Miami Grand Prix. ![]()
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